release date: May 19, 1978
format: cd (2009 remaster)
[album rate: 4 / 5] [3,88]
producer: Ralf Hütter, Florian Schneider
label: Kling Klang / EMI - nationality: Germany
Track highlights: 1. "Die Roboter" (4 / 5) - 2. "Spacelab" - 3. "Metropolis" - 4. "Das Modell" (5 / 5) (officiel video) - 5. "Neonlicht"
7. studio album by Kraftwerk following one year after Trans Europa Express and it's like that produced by the two co-leaders of the band, Ralf Hütter and Florian Schneider.
Musically, the album falls closely in the same style as the '77 album with the addition of more danceable rhythms - especially heard on tracks #1, #2, and #4. Possibly, the biggest difference is that the balance of power - or at least the composer credits between the two founders appears to have changed. The music is now no longer solely credited Hütter and Schneider, as has been the case on all of the previous six albums. Percussionist Karl Bartos is here for the first time credited as a co-composer, and even on all six tracks, three of which solely with Hütter. Schneider, on the other hand, is only credited as co-composer on three tracks, and then Hütter stands alone as songwriter on all tracks except "Das Modell", which is co-written by Emil Schult. The fourth and final member of the band, Wolfgang Flür, is only credited 'elektronisches schlagzeug' ['electronic percussion'].
The album received generally positive reviews and reached a fine 12th position on the German albums chart list and went to number #9 in the UK, as the band's second best-charting album here. Three singles were released from the album, with track #1 as the first single, reaching number #25 on the national chart list, followed by track #4, which didn't chart, and finally track #5, which again didn't make it to the charts. "Das Modell" was reissued again in '81 as B-side to the versioned single "Computerlove" and was by then often chosen over the A-side by UK radio stations, after which EMI issued the single with "The Model" on the cover listed as A-side, although it was the same recordings with "Computerlove" on the A-side, but now the single reached number #7 in Germany, number #4 in Ireland, and going all the way to number #1 in the UK - as the first and only single by the band ('74's "Autobahn" is the closest competitor as the best-selling single at No. #11).
"The Model" from '81 was probably the first time I really took notice of the band and I especially remember the excellent music video that was made to promote the reissue, but I only got to know of the album during the late eighties without being terribly impressed back then. The strict synthpop was definitely not my favourite genre - I needed a clearer connection to new wave and / or post-punk to accept the music, and therefore Kraftwerk and artists like Tangerine Dream, Electric Light Orchestra and Brian Eno were typical examples of music I opted out on, while instead, I was much more excited about Orchestral Manouevres in the Dark, Human League, New Order, and German band Ideal when they combined synth with new wave and post-punk. After the turn of the millennium, I rediscovered Kraftwerk. It's not music I've listened to intensively but still find fascinating - especially considering all the artists they've inspired over several decades since their start in the 70s. Kraftwerk has exerted a great influence on the British 'second wave' with artists such as Human League, Gary Numan, Pet Shop Boys, New Order, Depeche Mode, Duran Duran, OMD - on the development of the hip hop genre - and again during the late eighties and early nineties they have inspired the industrial rock genre and especially an entire techno scene, not to mention post-rock artists of the 90s, and when more comtemporary artists after 2010 find a starting point for their music, it's not seldom in combination with one or more of the aforementioned styles AND basic synthpop and electronic performers, making Kraftwerk one of the most influential bands ever.
Die Mensch-Maschine is well-produced, it has fine touches for strong pop-melodies and it may not sit as the band's most interesting release, but it's worth much more than just to know of.
Recommended.