07 May 2015

Orchestral Manoeuvres in the Dark "Sugar Tax" (1991)

Sugar Tax
release date: May 7, 1991
format: digital
[album rate: 3 / 5] [2,92]
producer: OMD, Howard Gray, Andy Richards
label: Virgin Records - nationality: England, UK

Track highlights: 1. "Sailing on the Seven Seas" - 2. "Pandora's Box" (3,5 / 5)

8th studio album by OMD, which by now has become a solo-project by founding member Andy McCluskey. That is to say: McCluskey has teamed up with a new backing band consisting of the two keyboardists Nigel Ipinson and Phil Coxon reducing OMD to a trio - for live performances the band was extended by Abe Juckes on drums; however, the one-man project becomes more evident when looking at the songwriter credits as keyboardists Lloyd Massett and Stuart Kershaw are credited on some of the album's tracks (without participating) and with McCluskey being sole writer on half of all tracks.
Stylistically, the album was launched as a comeback after 5 years of silence with a new danceable style. The album was well-received - at least by fans, which put the album on #3 on the albums chart list in the UK, equalling the band's highest charting album Architecture & Morality. The single "Sailing on the Seven Seas" was released to promote the album and it also reached #3 on the singles chart list. Critics were split, although, several magazines welcomed the new style.
I only saw it as a confirmation on the band's detour into mainstream. I remember how a friend gladly presented the album to me, and all I could think was how in the world he was unable to hear how poor it was. To me, this certainly didn't make me want to check out new material from OMD, which I sort of continued to neglect for another decade or more.
And yes, the first two tracks suggest a much better album. But the remaining songs are so-so or just fillers to what could have been stretched to a decent ep.
[ allmusic.com 2 / 5, Q Magazine 3 / 5 stars ]