14 November 2016

Easy "Magic Seed" (1990)

Magic Seed [debut]
release date: 1990
format: vinyl (MNWP 208) / digital
[album rate: 4 / 5] [3,78]
producer: John Fryer
label: MNW - nationality: Sweden

Track highlights: A) 1. "Castle Train" (4 /5) - 2. "He Brings the Honey" (4 / 5) (live) - 3. "Cloud Chamber" - 4. "Damn Sugar" (5 / 5) - 5. "Sunny Day" (4 / 5) - - B) 3. "Between John & Yoko" - 5. "Magic Seed" (4 / 5)

Studio album debut by Swedish indie pop band Easy formed in 1987, Jönköping, Sweden. The band went through some changes in the line-up during the 1990s but here the band is a quintet made up by Johan Holmlund on vocals, Tommy Ericsson on guitar, Anders Petersson on keyboards and guitar, Rikard Jormin on bass, and with Tommy Jonsson on drums.
I don't remember why or where I came across the album but it's most likely a puchase from the early 1990s. I was hooked on shoegaze and dream pop and this is a great example of just this kind of music. Somehow the band succeeded in making a deal with the Swedish indie pop label MNW and hired the hot British producer John Fryer to produce the album. Most likely, I found his name on the back of the cover and knew it couldn't be all bad. At this point he had already produced albums for Cocteau Twins, Modern English, This Mortal Coil and Peter Murphy among others. I played this very album quite a lot for a period of time and I never really understood why the band never gained more recognition. Especially the A-side of the album is great. The sound is a bit one-dimensional in the long-run but it really consists of enough fine compositions to be a legendary ep of the genre. It's the only album I know of by Easy but they have many other studio albums. Their most recent release is a non-label album from 2014.
Recommended.