MATArelease date: Oct. 14, 2022
format: digital (13 x File, FLAC)
[album rate: 3,5 / 5] [3,65]
producer: various
label: Island Records - nationality: England, UK
Track highlights: 2. "F.I.A.S.O.M. Pt. 2" - 4. "Beep" - 5. "Energy Freq" - 6. "The One" - 8. "Time Traveller" - 9. "Popular" - 11. "K.T.P. (Keep the Peace)" - 13. "Marigold"
6th studio album by M.I.A. following six years after AIM (Sep. 2016) is M.I.A.'s first album to only be issued in digital format. AIM had initially been released as her final studio album but the desire to release new material made her change her decision. MATA is a typical M.I.A. title - instead of refering to an individual, the title is an ironic pun hinted at the change of the name of Facebook to Meta. Furthermore, the front cover depicts a Christian cross in the writing of MATA in vertical letters, and M.I.A. has been outspoken in finding a meaningful life after turning to Christianity, and then, when pronounced in 'working-class' British, 'MATA' becomes 'matter' - meaning this is the / what 'MATA[r]'s. The album consists of thirteen tracks of which none is longer than 3:36 minutes and three tracks are below two minutes making it a relative short full-length album with a total running time under 33 minutes.
MATA is in many ways a typical album from M.I.A. with lyrics touching on social and political awareness. It's music about her role, about being parents, and about living at a current age where global issues demand our full attention.
M.I.A. is confrontatory in her very approach, and that has made her both extremely unpopular but also the opposite, and she's been perfectly aware of this from the very beginning of her career. The song "Popular" says everything about being just that, and that's just very much the very essence of her narrative. "F.I.A.S.O.M. Pt. 1" and "F.I.A.S.O.M. Pt. 2" are other neat examples of her gift with words to elaborate on issues of concern. Here, it's an abbreviation for 'Freedom Is A State Of Mind' ('whatcha gonna do with mine?'), which she uses to deal with exactly what it implies, and at the same time it cleverly refers to being 'Fearsome'. She speaks her mind of the things that she encounters - there's no hiding behind a public image or a media persona, and at the same time, that also reveals her conflicts of trying to be herself in a world where the media image is out of your own control. She rides along, reacts to issues and accusations and no matter what always find herself in the middle of a conflict she never asked for. And the fact that she never writes a song just to make it sound like a good hook or rhyme, but starts off by having something on her mind, and then makes a song about it incorporating rhymes, hooks, and beats is something extremely rare these days.
Anyway, MATA is another fine album from M.I.A., although, its not really among her absolute best, but in this case, much less will do, 'cause she's always right there in the midst of war zones reporting about actual human issues and not really caring about being [TaylorSwift-Reehannah-and-the-like-radio-friendly]-pop-ulaaar!
Recommended.
[ allmusic.com, Slant Magazine 4 / 5 stars ]
