release date: May 10, 1981
format: cd (1986 reissue)
[album rate: 3,5 / 5] [3,66]
producer: Ralf Hütter, Florian Schneider
label: Kling Klang / EMI - nationality: Germany
Track highlights: 1. "Computerwelt" - 2. "Taschenrechner" - 3. "Nummern" - 4. "Computerwelt 2" - 5. "Computer Liebe" (4 / 5)
8th studio album by Kraftwerk released three years after Die Mensch-Maschine (1978) - also seen as number five in the list of classic Kraftwerk albums counting from Autobahn (1974), which by Hütter and Schneider is regarded their first, although, they actually released three albums before that. Like the band's recent albums this was recorded in the band's Kling Klang studio in Düsseldorf, and as usual it's the band's founders Hütter and Schneider who are credited as producers. On the 79 album we saw percussionist Karl Bartos as co-composer and on this, he's been granted a more prominent role as composer, and he is thus exclusive composer together with Hütter on all of the album's tracks. Schneider is credited the music on four of a total of seven tracks, and once again Emil Schult is credited album cover and as contributor as songwriter of three songs. And - one might be tempted to add - percussionist Wolfgang Flür is only credited as... percussionist, although rumor has it that he only appears in the credit list and doesn't play on the album at all, but officially it's the band's final album with Flür as instrumentalist.
The album continues deom where the '78 ended, and may at first sound like a mere extension of that, but Kraftwerk basically defined their strength in the present by composing small hooks and catchy melodies, made sharper as pure 'pop' tunes. This is best expressed on "Computer Liebe", as song Coldplay has used on its 2006 hit "Talk", just as La Roux incorporated parts of the track in the song "I'm Not Your Toy" (2009), and LCD Soundsystem has used a sample of "Heimcomputer" (track #6) on the song "Disco Infiltrator" from its debut album LCD Soundsystem (2005).
Reviews were again quite positive and in Germany the album reached number #7 (as Autobahn had done back in '74), and number #15 in the UK. Four tracks in total were selected for singles release: in order tracks #2, #5 , #3, and #1, with no significant rankings. The second single "Computer Love" didn't initially perform significantly, but when it was re-released later that year as the B-side to "The Model" (from the 78 album Die Mensch-Maschine), then it topped the singles chart in the UK (although it was more likely "The Model" pulling that home). In retrospect, the album has achieved a fine position as an influential album, appearing on a number of lists counting the best albums of the 80s.
In my opinion, the album is a classic Kraftwerk album, although without reaching the same heights as the previous four. In the early eighties, the band was overshadowed by bands and artists who managed to write better hooks and music that wasn't so strictly electronic, although most of them drew great inspiration from Kraftwerk's back catalogue. I don't find a lot of recycling in many of the album's compositions, and it may be seen as the band's first step away from the strong influence they have otherwise had in shaping synthpop.
The title track makes it essential.
