release date: Mar. 1, 2019
format: digital (10 x File, MP3)
[album rate: 4 / 5] [3,75]
producer: Inflo [aka Dean "Inflo 1st" Josiah, aka Dean Cover]
label: Age 101 Music - nationality: England, UK
Track highlights: 1. "Offence" - 2. "Boss" - 3. "Selfish" (feat. Cleo Sol) - 5. "Venom" - 6. "101 FM" - 7. "Pressure" (feat. Little Dragon) - 8. "Therapy"
3rd studio album by Little Simz [aka Simbi Ajikawo] following 2 years after Stillness in Wonderland (Dec. 2016) on her own independent label Age 101 Music.
Her sophomore 2016 release came out to fine reviews but failed to attract a bigger crowd - bassically like her debut A Curious Tale of Trials + Persons (2015), which had been hailed as the new big thing, but as much as these releases didn't attract a broader public attention, then all of a sudden with Grey Area everyone now knows about Little Simz.
I didn't know of her until I came across this one by chance, and my initial thought was "yet another artist of conscious hip hop", I must admit - 'cause it's a genre, I mostly consider obsolete. "Conscious"? I don't get the term. When is contemporary hip hop NOT about social engagement anyway?! More interestingly, this is UK hip hop with bonds to grime and warm neo-soul with a blunt use of drum and bass. And musically, this is normally not a preferred genre of mine, as I find a lot of so-called contemporary rap and hip hop too generic building on the same well-known formulas, but Simz just makes her own original blend. Securely, she sings soulfully, she raps with speed and a sneer that doesn't let any angry grime rapper have a say, and she skilfully drops her points.
Grey Area came out to critical acclaim, and the album topped the Official Hip Hop and R&B Albums Chart Top 40-list as well as on the Official Independent Albums-list in the UK. The album was also nominated the Mercury Prize in 2019.
She may not have as many believers as West, Drake, Ocean, or Lamar but imho, she links better with Lauryn Hill and ultimately has more to offer than most other and better known contemporary hip hop artists, and she rightfully deserves more recognition.
Recommended.
